SRINIKESH
IYER

Hey, hi. Nice to see you here. I'm Srinikesh (Sunny works too). Creative Lead. Eight years across four very different frontiers.

Started as a copywriter across 20+ brands. Moved into gaming. Then web3. Now AI, specifically the kind being built on real-world, in-the-wild human data to make intelligence more reliable and more responsible.

I don't stumble into these spaces. I choose them. New industries have no playbook, no templates, no "how it's usually done." That's where the most interesting creative problems live.

India's first PUBG web series, 55 million views. A COVID campaign for Budweiser (yes, the beer brand) that helped 17 families in its first fortnight. A three-act token launch crossing 20 million impressions. Built a Physical AI data company's entire creative presence from scratch. Identity. Voice. Content. The works.

What I care about: creative work that moves numbers and shifts culture. And building the processes inside teams that make that standard, not a one-off.

I ideate. I execute. And then I find ways to make it travel and make sure it actually reaches people. Because the best ideas don't matter if nobody sees them.

Publicis Groupe. Dentsu Webchutney. Loco. KGeN. Humyn Labs.

Currently looking for the next frontier.